By David Zeiler, Associate Editor, Money Morning · January 13, 2014
Friday another Bitcoin milestone was reached, as it is the first day that Internet retailer Overstock.com (Nasdaq: OSTK) started accepting the digital currency as payment.
If it seems puzzling that more and more merchants are taking Bitcoin seriously, you need only consider who uses Bitcoin.
Two studies of who uses Bitcoin done earlier this year indicate that the typical user of the currency is male, relatively young and – most importantly – fairly affluent.
“One thing that people haven’t focused on with Bitcoin is that its users are a very attractive advertising demographic,” Nicholas Colas, chief market strategist at ConvergEx Group, told CNBC.
The mysterious nature of Bitcoin (they don’t exist in the physical world, despite all the photos you see of them), the extreme volatility of Bitcoin prices, and the unsettled regulatory situation with many world governments have restrained widespread adoption by merchants.
But as these concerns fade, the lure of attracting well-off Bitcoin users will tempt more vendors to take Bitcoin as a form of payment, which will in turn solidify its position as an alternative currency.
The surveys of who uses Bitcoin did not hold a lot of surprises. Bitcoin users are overwhelmingly male (88%), with an average age of about 32.
What few may have expected – and the one data point sure to draw the attention of more businesses – is that a person who uses Bitcoin frequently has a higher-than average income. - READ MORE